Slavi Trifonov is a real phenomenon in the Bulgarian show business and the most important face in the Bulgarian media world. According to sociological surveys Slavi Trifonov is among the top five personalities that enjoy the highest public trust in the country. In the past his rating placed him among personalities like the President Georgi Parvanov and mega football star Hristo Stoichkov. Today his ranking is next to such sociological phenomena like the mayor of Sofia Boiko Borissov. It is not by chance that during the past ten years Slavi Trifonov has been an idol for a considerable part of the young Bulgarians and a leader having an impact on influencing public opinion.
Since the beginning of the 90-ies Slavi Trifonov and his team have been the most powerful factor for the alienation of the media form political power and for transforming the media in the forth power in the country that is elected by the people every single day. People elect Parliament, mayor and judges every four years, but the vote for Slavi Trifonov is being confirmed every week and every day. Thus, during the last ten years, Slavi Trifonov, not like most of the Bulgarian politicians, has preserved the public trust and turned into a role model, the people's boy that climbed up the hill of Bulgarian show business to prove that hard work, iron will and a clear final goal can at the end make you successful.

An audience of about two and a half to three million people is watching every broadcast of Slavi Show, which is more than one third of the country's population and 70 % of the TV audience. Besides being extremely popular, the show enjoys a broad public trust making it the most favourite place for manifestation of influential -personalities in the life of modern Bulgaria. It is unprecedented that the election teams of the Presidents Peter Stoianov and Georgi Parvanov chose the Show for their final election debate in the presidential election campaign, which took place on November 16, minutes before the end term for political advertising expired. At the same time, the presidential teams accepted the provisions of the show and the debate will probably remain the only one in the Bulgarian political history that was not interrupted by commercials.

Starting on November 27, 2000 Slavi Show became number one in the show business and an ardent leader of trust for more than two and a half million Bulgarian regular viewers. They are most impatient to watch live the stars of the Show, which was demonstrated by the extraordinary interest in the shows broadcast in the country. Slavi Trifonov himself has been nominated dozens of times in different contests, one of the most prestigious being Man of the Year 2001 of the magazine Club M.

For the first time in the Bulgarian history a TV show, Slavi Show was nominated in the category evening talk show for the prestigious EMMY Awards 2002 Final. In 2002 Slavi Trifonov won also the special jury award for best entertainer at the Seventh International Festival for TV programs Barhat Seasons in Odessa, one of the most important TV festivals in the former Soviet republics.

Slavi Trifonov is also a singer whose albums are among the albums that are most expected by the public with a record circulation for the country. Together with his colleagues he has released 15 albums, each one of them being a real event on the Bulgarian music market.

Slavi Trifonov is living proof that free speech and the free market are alive and well in Bulgaria. "He broke the old socialist models and imposed new public trends in the most aggressive way," says his friend, writer Ljuben Dilov. One of these trends is outspoken criticism of the government through Trifonov's satirical television show Kanaleto, which was pulled from the state-owned broadcasting channel in 1997 for its jibes at the ruling Union of Democratic Forces. Trifonov responded with a new satirical show, Hushove, which is once again a hit on cable television. Later this year he will have his own show on bTV, the country's first private TV channel. He has now turned his attention to popular music through BMK, one of Bulgaria's most successful production companies. Trifonov is promoting what he calls ethno-rock, a mix of popular and ethnic Bulgarian folk music that he hopes will become as influential in Europe as Latin music is in the United States. "We are uniting rock, ballads, Balkan folk music and a lot of other styles," he says. "It is world music, on the edge between the commercial and non-commercial."