One of Bulgaria's leading Black Sea resorts Albena attracted 221 000 tourists in the summer of 2011.

The number of night stays in 2010 grew by 11% year-on-year, while the average occupancy rate of the resort located 30 km north of Varna and 500 km east of Sofia, increased from 76% to 79%.

According to the annual report of Albena about the company's work in 2010, it registered revenues amounting to BGN 77.131 M.

The 2010 profit was BGN 9.337 M. The report for 2010 will be presented to the general assembly of the company on June 26, when the board of directors will propose that the profit should be transferred to the company reserve, and instead of being paid out to the shareholders as dividends.

Albena is the third largest resort complex on the Bulgarian Black Sea coast after Sunny Beach and Golden Sands; it has about 45 hotels.