The "first real shopping mall" in the Bulgarian Danube city of Ruse opened doors with large crowds of shoppers storming it to raid the brand new stores.

The total investment in the construction of "Mega Mall" is BGN 64 M; the total built-up area of the mall is 48 000 square meters.

Of those, the commercial space is 17 800 square meters, and contains 100 stores, many of which are occupied by global brands entering the market of the Danube city of Ruse for the first time. The popular hypermarket chain "Piccadilly", which is one of the major retailers in Sofia, Varna, Plovdiv and Burgas, and already has 30 stores in a total of 11 cities and towns, has also opened a store in the new Mega Mall.

The underground parking of the mall offers 400 parking spots on two levels.

Mega Mall is located close to the bank of the Danube River. It is a joint development of the European Convergence Development Company Limited (ECDC), a company listed on the London Stock Exchange, and the Bulgarian company Megachim AD.

The architectural design of the mall is authored by the UK architectural bureau Chapman Taylor.