US computer giant Hewlett-Packard picked Bulgaria for the construction of a new development and support center because of its history of success and the facilitating partnership of the government, says HP Director Public Sector for Central & Eastern Europe.
"Bulgaria will remain a preferred European market for outsourcing and off-shoring services if the government sustains the competitive position of the country and the quality of the education system is good enough," Sasha Bezuhanova said in an interview for Novinite.com and its "International Survey: Bulgaria-USA."
Bezuhanova, who has been serving as General Manager of Hewlett-Packard Bulgaria since 1998, says the economic crisis stimulates innovative methods in business management, including outsourcing.
"The outsourcing, not only of IT services, is the biggest investment potential area today and for the next 5 years. If Bulgaria wants to be a major player in the European and world outsourcing the government in partnership with the business and educational institutions should drive a proactive program for building capacity, creating the supportive infrastructure, phrasing stimulating legislation, marketing Bulgaria as outsource destination," Bezuhanova said.
According to her foreign companies come to Bulgaria because of the low-paid work force, but stay because of the brain potential.