JENEVRA Ltd was founded in 1991. Its main business is the import of periodicals. At the moment, it is among the major importers of foreign press to Bulgaria.
Since 1993, the company has gone into distribution as well. It currently distributes a great deal of the Bulgarian press, as well as a large part of the circulations of other importers. JENEVRA Ltd has established itself as a nationwide distributor covering almost 100% of the Bulgarian market. In 1996 it also started supplying newsagents outside the main newspaper network.
More than 280 newsagent departments are on direct supply from JENEVRA including the whole chain of petrol stations of Lukoil, Shell, Petrol, Eko Elda ( Hellenic Petroleum Group), Gastrade, Litex, and others, as well as many supermarkets and store chains (Praktiker). GENEVRA supplies, through partners, over 110 other retail businesses including OMV petrol stations and Piccadilly and Kaufland stores.