Balkan British Social Surveys plc (founded 1991) is the first privately owned and now the biggest full service market, media and opinion research organisation in Bulgaria. BBSS is at the same time a headquarters of a network of research companies covering the whole region of South-East Europe.
In a decade of accelerated post-socialist transition, BBSS has established itself as an authority in measuring and analyzing the current social, political, economic and market facts and trends on the Balkans. Through the key alliance with the TNS Worldwide and membership in the Gallup International Association, BBSS is able to truly integrate its understanding of the local issues of the Balkans into the global context of today’s modern world.
Currently Balkan British Social Surveys has two main areas of operation:
• Public opinion (social and political) research
• Market research
In the field of social and political research, BBSS Gallup International is well known for providing actionable and value-added research services to the needs of national and international public institutions (including political parties, government and not for profit organizations) in the countries belonging to the BBSS group. These include electoral studies, on-going public opinion polling on diverse social, political and cultural issues, social marketing and policy related studies and others.
The primary focus of BBSS Gallup International social & political studies is to help policies of the governments, public and private institutions and international organizations meeting the voice of the public at large.
In the area of market research, TNS BBSS offers a wide scope of services, covering variety of markets and branded research solutions.
BBSS Gallup International is a holding of research companies, operating in 9 countries with a total population of over 95 millions of people, and currently employs 420 full time professionals.